Mouth-to-mouth referral

Mouth-to-mouth referral

Programme Home » 2019 Session day 3 Mouth-to-mouth referral Friday, 11 October – 09:40 – 10:00 Workshop area Operators must focus on the opportunities that human interaction offers to travellers. Hints, tips, do’s and don’ts are all conversion...
Building innovative experiences with partners

Building innovative experiences with partners

Programme Home » 2019 Session day 3 Building innovative experiences with partners Friday, 11 October – 14:00 – 15:00 If you’ve read new Horizons IV: A global study of the youth and student traveller, you know that experiences are the building blocks of...
Branding and marketing for Gen Z

Branding and marketing for Gen Z

Programme Home » 2019 Session day 3 Branding and marketing for Gen Z Friday, 11 October – 14:00 – 15:00 A hostel that doesn’t want to be known as a hostel. The first tour operator to host a Snapchat travel show using vanishing media.     Your brand [ here...
B Corps: Towards a new business civilization

B Corps: Towards a new business civilization

Programme Home » 2019 Session day 3 B Corps: Towards a new business civilization Friday, 11 October – 15:30 – 15:50 Workshop area Since the propagation of the neo-liberal economic model that dominates our times, we have assumed that ‘the business of...