Branding and marketing for Gen Z

Branding and marketing for Gen Z

Programme Branding and marketing for Gen Z Friday, 11 October – 14:00 – 15:00 Room: Auditorium 8 A hostel that doesn’t want to be known as a hostel. The first tour operator to host a Snapchat travel show using vanishing media.     Your brand [ here ] and [...
B Corps: Towards a new business civilization

B Corps: Towards a new business civilization

Programme B Corps: Towards a new business civilization Friday, 11 October – 15:30 – 15:50 Workshop area Since the propagation of the neo-liberal economic model that dominates our times, we have assumed that ‘the business of business is...
Why travel is good for the environment

Why travel is good for the environment

Programme Why travel is good for the environment Friday, 11 October – 16:10 – 16:30 Workshop area Description: Just four Asian countries are responsible for half the plastic ending up in the oceans. This makes us feel good as Europeans, where the official...