Head of First Impressions, What Marketing
Abby Holland has always had a passion for travel and culture. She studied in the US during her second year of university and travelled across Australia and New Zealand after graduating. Since joining What Marketing in early 2018 to head up sales and business development, Abby has been fortunate enough to explore Europe, America, Asia and Africa on a variety of projects. She is a big believer in the positive impact of youth travel and the benefits the experiences can bring to the next generation. Abby loves being able to help companies reach this audience and promote their experiences in a creative and engaging way.
What Marketing are a boutique video marketing agency and specialise in creating bespoke, engaging video and animation content that can be matched with targeted social media campaigns, to ensure it performs to its optimum potential and drives return on investment.
- Over 600 attendees from the global youth and student travel industry
- 150+ pre-selected buyers
- Up to 48 pre-scheduled business appointments
- 92% senior management attendees
- 25 seminars and workshops
- Up to 7 networking events