Winning China’s young travellers

Prior to the COVID-19 crisis, China was the world’s largest outbound tourism market, both in terms of traveller numbers and spending. Chinese born in the 1990s and 2000s are now driving the growth of this market and have contributed significantly to the domestic recovery of the sector in 2020. These younger travellers are significantly different from previous generations of Chinese in how they have grown up, why and how they travel, and their tourism-related inspiration and information sources. With data from the latest consumer research, learn what makes China’s youth travel market different from both their Western counterparts and older Chinese tourists, how the COVID-19 crisis is shaping their priorities for travel, and how they plan and book their trips. 


Sienna Parulis-Cook

Associate Director of Communications
Dragon Trail Interactive

Why attend

  • Over 450 attendees from the global youth and student travel industry
  • 150+ pre-selected buyers
  • Pre-scheduled business appointments
  • 92% senior management attendees
  • Industry educational session