Travel and the change-maker generation

Friday, 9 October – 02:15-03:00 (EDT), 08:15-09:00 (CET), 17:15-18:00 (AEDT)

How can travel brands connect with a generation of youth that has claimed a central role in global activism on social, political and environmental issues? What makes Gen Z so unique and different from previous generations? What exactly do they want? During this session Josephine Hansom and Vanessa Patel of YouthSight will share insights from the State of the Youth Nation tracker to help you better understand Gen Z and what motivates their decisions when exploring the world.