Strange bedfellows: Who to court in order to re-boot youth tourism
It’s time for governments to embrace young people as paramount to the recovery of travel and tourism. If you agree, and want to entice your authorities (and unlikely others) to partner with you, learn from the Australian experience.
Hear how Australia’s Backpacker & Youth Tourism Advisory Panel (BYTAP) is working with government, media and other industries towards bringing international youth travellers back to Australia. Silke Kerwick will provide an update on the state of play of Australia’s youth travel industry since the COVID-19 pandemic. She’ll also share strategies and tactics for building a community of industry peers, developing effective partnerships, building relationships with media, and approaching government agencies to make the case for young people to be prioritised in travel and tourism recovery strategies.
Learn how to leverage the economic impact and cultural exchange benefits of youth travelers. In Australia’s case, Working Holiday Makers make up:
- Nearly a quarter of a million international arrivals annually (pre-COVID-19)
- With longer, purposeful stays that are more than just a holiday
- Incurring higher spends into local economies than typical tourists
- Act as magnets for visiting friends and family and have the potential to become repeat visitors.
This engaging presentation will leave you inspired to approach suitable partners in your region, confident in the power to persuade them into a partnership with you.
- Over 450 attendees from the global youth and student travel industry
- 150+ pre-selected buyers
- Pre-scheduled business appointments
- 92% senior management attendees
- Industry educational session