Adam Armstrong is the Global CEO for Contiki. Based in Geneva, Switzerland he is responsible for guiding the youth travel brand toward growth and continued innovation in the Gen Z and Millennial holiday market.
Originally from northern England, Adam has worked in the travel industry for over two decades. Having started at TUI Travel he then spent the majority of his career in the cruise industry, starting with the Carnival Corporation in the UK and then moving to Australia where he was the Managing Director for Royal Caribbean Group in Australia & New Zealand and the Managing Director of Silversea Cruises in Asia-Pacific.
Contiki is the world leader in travel experiences for 18-35 year-olds. The brand is about discovery, once-in-a-lifetime moments, human connections, and making every second of being young count. With a portfolio of over 350 trips in 50-plus countries, each and every one is designed to get to the beating heart of a destination, understanding the local way of life and unearthing unforgettable experiences.
Contiki is a member of the family-owned The Travel Corporation (TTC), which is renowned and trusted for outstanding quality, service, value, reliability and financial stability.