YHA England and Wales

In 2013 YHA launched the excellent marketing campaign Road Trip and Live More, which included sending an unsigned band around the UK in a YHA camper van to play free impromptu gigs at five of their most iconic hostels. Their campaigns allowed YHA England and Wales to grow their Facebook community by 255% with a social media engagement just shy of 40,000 students and increased like-for-like sales by 235%. Check the winning campaign here and here.