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Cancelled – Understanding your audience: 9 practical insights about personalisation, data, mobile and growth

Friday, 21 September – 14:00 – 15:00
Fintry room

In a world where smartphones dominate almost every aspect of people’s lives, how do businesses best engage with their audience, both online and off the phone? We are going through a shift in consumer behaviours, and trends are changing fast. Information requests, business transactions and personalised content are all increasingly happening on mobile, and people interact with content and brands differently than they did just a few years ago. What do audiences expect from brands in this environment? How do we understand our users and what they are interested in? In short – how can businesses today understand their audiences, so that they can give them the best possible experience, and get that competitive edge?

In this engaging talk with a number of practical tips you can apply to your business, Hilde Frydnes, Head of Product at Mallzee, will cover user-driven research, and tell you 9 practical, tactical and strategic actions you can do to give your customers a better experience of your business and your products. 

Speaker

Hilde Frydnes

Head of Product
Mallzee

Why attend

  • Over 600 attendees from the global youth and student travel industry
  • 180+ pre-selected buyers
  • Up to 48 pre-scheduled business appointments
  • 92% senior management attendees
  • 25 seminars and workshops
  • Up to 7 networking events