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Tourism Australia global campaign update

Thursday, 20 September – 16:00 – 16:20
Workshop area – Moffat room

Come along to hear about the busy year of campaign work from Tourism Australia including the award winning Aussie News Today and hugely successful Dundee campaign that was clearly disguised as a movie. Kristy Carstairs will talk about the motivators for the campaigns, the execution and some of the key outcomes, as well as some of the challenges in creating a campaign on such a huge scale.

Speaker

Kristy Carstairs

Industry Relations Manager
Tourism Australia

Why attend

  • Over 600 attendees from the global youth and student travel industry
  • 180+ pre-selected buyers
  • Up to 48 pre-scheduled business appointments
  • 92% senior management attendees
  • 25 seminars and workshops
  • Up to 7 networking events