The coolcation effect: Why young travellers are heading south

Date – Wednesday, 16 September
Time – 16:00 – 16:40
Location – Auditorium 0B, Euskalduna Conference Centre

Youth travel in the Southern Hemisphere is entering a new era. Driven by changing climate patterns, shifting traveller values, and increased global connectivity, Gen Z and Millennials are looking beyond traditional backpacking routes. “Coolcations,” wellness escapes, working holidays, cultural immersion, and regenerative travel are reshaping demand across South America, Africa, Oceania, and emerging destinations.

This session explores the trends driving this shift, the opportunities for destinations and businesses, and how the industry can respond to the expectations of the next generation of travellers.