Sofia Ferraz is the co-founder and CEO of Tasteology, a community events organiser and promoter of coffee culture and knowledge in Portugal. Tasteology organises two city-wide coffee festivals in Portugal, Porto Coffee Week and Lisbon Coffee Week.

Sofia started her first business at age 25, a cafe/bakery, together with her now husband. Together they have seen how festivals invigorate local economies and shape how cities are experienced by people.

Sofia has studied abroad twice and holds a master’s degree in graphic design. Her experiences abroad gave her an appreciation for how cultural exchange happens in small and unexpected ways.

The Tasteology community of baristas and coffee roasters has shown her that diverse people find community and a home abroad through coffee.