Local trust, global opportunity
Date – Thursday, 17 September
Time – 11:40 – 12:00
Location – Workshop area, Euskalduna Conference Centre
Local trust, global opportunity explores how cultural exchange partnerships can grow beyond short-term recruitment and become lasting, purpose-driven collaborations. As a continuation of last year’s conversation on building long-term partnerships with purpose, this session will focus on how local trust, shared responsibility, participant success, and clear communication can create stronger global opportunities for agencies, sponsors, host organisations, and communities.
Key takeaways:
1. Building trust before volume
2. Moving beyond recruitment-only partnerships
3. Turning participant success into long-term partnership success
Speakers
Muzo Unluel
Executive Vice President
GEC
Marianny Aquino
Executive Director,
Global Affairs
ACE International
Why attend
- Over 450 attendees from the global youth and student travel industry
- 150+ pre-selected buyers
- 50 pre-scheduled business appointments
- 93% senior management attendees
- 30+ seminars and workshops
- Up to 7 networking events

