2025 How to... workshops

How to… workshops at WYSTC

The How to… workshops at WYSTC are short and informal 20-minute sessions that provide actionable insights for professionals in youth, student and educational travel.

These peer-to-peer knowledge-sharing sessions cover topics like customer engagement, product development, team leadership, sustainability, influencer marketing, branding, distribution strategy, technology application, operational efficiency and more.

Thursday, 25 September 2025

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10:00 - 10:20

How to make international agency partnerships work and last

In the au pair and cultural exchange sector, no agency succeeds alone. Cross-border collaboration is essential, but not all partnerships are created equal. So, what separates a partnership that simply works from one that thrives and lasts? Read more.

Patricia Brunner
Patricia Brunner
IAPA International Au Pair Association
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10:40 - 11:00

How to build long-term partnerships with purpose

Explore in this session how cultural exchange drives professional growth, regional inclusion, and long-term collaboration. Read more.

Muzo Unluel
GEC
Marianny Aquino
ACE International
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16:00 - 16:20

How to shape resilient leaders for tomorrow: The camp counselors’ adaptive playbook

Today’s camp counselors need more than enthusiasm—they need resilience, cross-cultural savvy, and leadership that resonates with Gen Z and Alpha. This high-energy workshop will draw on lessons from BridgeUSA camps to help organizations: Read more.

Mariana Onaca
LifeTRAVELED
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16:20 - 16:40

How to synergise with community partners

Local communities provide unique opportunities to travellers and tourism organisations. They can also gain benefits from working with providers of travel and tourism experiences. How can you develop thoughtful partnerships with your local community? Read more.

Grant Millar
HI Canada
 
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16:40 - 17:00

How to use context effectively to enhance AI in cultural exchange

AI that forgets context is just automation. What if your AI tools remembered the language of your exchange programs? Read more.

Rob Burchell
Hanover
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17:00 - 17:20

How to lead and succeed using two ears and one mouth

Many businesses say they listen to their customers when designing products and experiences, but the reality is most don’t. Despite customers being more accessible than ever before, genuine customer-led design remains rare. Read more.

Tim Alpe
LyLo

Friday, 26 Septemer 2025

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9:40 - 10:00

How to maximise flexibility and minimise footprint

We all know that there are a multitude of options to present to customers when selecting a way to travel a destination. Read more.
Matthew “Muddy” Toohey
Kiwi Experience
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11:40 - 12:00

How to spark lasting impact for your travellers

How can travel lead to lifelong friendships? At Hostel Hoff, volunteers come together from around the world and form a unique family. Read more.

Miriam Tandiko
Hostel Hoff
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12:40 - 13:00

How to improve local relevance and sustainability of cultural exchange

Is a cultural exchange experience meaningful if your participants are not connected to the local community? Read more.

Diego Lopez
Let’s Live USA
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14:00 - 14:20

How to meet participant expectations for internships and work abroad placements

In this session we will explore practical strategies to meet and exceed participant expectations in international internships and work placements. Read more.
Aplav Saxena
STEP Beyong Borders
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14:20 - 14:40

How to ruin your career through travel

Think travel ruins careers? Think again. No matter your age, I’ll show how gap years, sabbaticals, volunteering, and international moves helped me build skills, experience, and a professional edge no office could ever offer.. Read more.
Sibu Szymanowska
Go Global with Sibu
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14:40 - 15:00

How to build greater opportunities for 2SLGBTQIA+ youth to travel, work and connect

More and more, youth within Canada and the global travel market self-identify as 2SLGBTQIA+.. Read more.
Liz Hong Farrell IEC
Liz Hong-Farrell
International Experience Canada
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16:00 - 16:20

How to be a more inclusive accommodation

Many people think accessibility is complicated or very costly, but the truth is, there are small, practical improvements you can easily apply in your accommodation.. Read more.
Izaskun Quilez
INOUT Hostel
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16:40 - 17:00

How to inspire trust between higher education institutions and the student travel industry

Many people think accessibility is complicated or very costly, but the truth is, there are small, practical improvements you can easily apply in your accommodation.. Read more.
Chaz William Brown
Dimi’s Adventure