Programme

How educational content became our strongest business asset

Date – Thursday, 17 September
Time – 16:00 – 16:20
Location – Workshop area, Euskalduna Conference Centre

A practical session on how educational content and personal branding can evolve into a sustainable international business. I will share how consistently educating the market before selling helped build trust, community, and ultimately a growing exchange agency, along with practical strategies that other organisations can adapt regardless of their size.

Speaker

Berine Hollywood OBE | WYSTC 2026 Conference speaker

Dalvin Toledo
CEO & Founder
SWDA

Why attend

  • Over 450 attendees from the global youth and student travel industry
  • 150+ pre-selected buyers
  • 50 pre-scheduled business appointments
  • 93% senior management attendees
  • 30+ seminars and workshops
  • Up to 7 networking events