New trends in mobile tech: Beyond booking to notification commerce and journey service

Wednesday, 9 October – 11:20 – 11:40

Workshop area

Kevin’s heart is mobile tech, from early days as part of the smartphone revolution to building mobile-friendly experiences for travel at CityHook. Mobile is now the dominant form of booking for airfare, and now covers more and more of the digital travel footprint. At the same time, the costs of building great mobile experiences whether for web or for “native” can be daunting. In this session, Kevin will talk about one trend in customer service and travel marketing which can improve customer service or even the bottom line and which forms part of relationship-based commerce driven by notifications and other mobile technologies.