Launching a new adventure travel destination: South Korea

Friday, 11 October – 12:20-12:40
Workshop area

South Korea is a fascinating country with growing cultural exposure, but not yet a staple on the backpacker scene. This year The Dragon Trip launched tours to the country and this session focusses on key aspects of bringing new tours of South Korea to the backpacker market. Join Alex Seigel to hear what The Dragon Trip learned about designing an itinerary for the backpacker market and how to generate excitement about a new destination.


Alex Seigel

The Dragon Trip

Why attend

  • Over 650 attendees from the global youth and student travel industry
  • 200+ pre-selected buyers
  • Up to 48 pre-scheduled business appointments
  • 92% senior management attendees
  • 30 seminars and workshops
  • Up to 7 networking events