The need for video: Combining video content types to reach your audience

Thursday, 20 September – 11:00 – 12:00

Sidlaw room

In a digital world where video content will become 80% of all internet traffic by 2021, it’s necessary for all brands to look at how they will use video. But where to start? How should brands integrate their marketing strategies and social media strategies with video content?

In this session, Alex Porter-Smith, Co-founder of High Tide Media, will take you through the import steps of planning your video content, discuss quantity over quality, and finally bust some myths about commissioning video content from agencies.