Optimising time, space and the guest experience

In preparation for the blockbuster Van Gogh & Japan exhibition in Amsterdam, the world-famous Van Gogh museum implemented timed ticketing as solution to optimise the guest experience in a small space while at the same time maximising the organisation’s sales strategy. So, what did they do and how did they do it? 

Join Myriam Bruijne of the Van Gogh Museum to learn how the museum developed and perfected strategy to optimise time, space, tickets and ultimately the guest experience. She will also discuss the topic of crowd control as it currently relates to the COVID-19 pandemic and how the museum has useutilised its experience and expertise in ticketing during this crisis. 


Myriam Bruijne

Team Manager Ticketing
Van Gogh Museum

Why attend

  • Over 450 attendees from the global youth and student travel industry
  • 150+ pre-selected buyers
  • Pre-scheduled business appointments
  • 92% senior management attendees
  • Industry educational session