2024 How to.. workshops

New to 2024, we have a series of workshops under the theme ‘How to…’ .These sessions will provide you with actionable insights on topics like AI, influencer marketing, sales strategy, customer engagement and making the most of precious resources.

Wednesday, 25 Septemer 2024

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14:00 - 14:20

How to use AI to get better candidates

Combining artificial intelligence (AI) with traditional methods of language learning and skills assessment offers tremendous new potential for your travellers as well as your recruitment results. Read more.

Kevin Morgan
Chairman

Academic Language Solutions – iTEP
Randy LeGrant
President
Academic Language Solutions – iTEP
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14:20 - 14:40

How to implement sustainability in youth hostels

Given all the developments in the past few years, it is reason enough to also encourage and implement sustainable initiatives within youth travel. Stayokay focuses on different initiatives in all 21 hostels in the Netherlands and we will continue to involve our guests to create awareness and engagement on sustainability. Read more.

Lotte van Schaik

International Account Manager
Stayokay

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15:00 - 15:20

How to navigate the Brazilian international education market

Join Alexandre Argenta, President of BELTA, the Brazilian Educational & Language Travel Association, for insights from BELTA’s 2023 National Market Survey. Read more.
Alexandre Argenta

Alexandre Argenta

President
BELTA- Brazilian Educational & Language Travel Association

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15:50 - 16:10

How to make it easy for your travellers

Learn three essentials for building out the customer journey and why they are so important during this session with Gary O’Leary. Read more.
Gary O'Lary - 2024 WYSTC speaker

Gary O’Leary

Account executive
WeTravel

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16:30 - 16:50

How to renovate, launch and rebrand and less than 12 months and still keep your sanity

From dormancy to action in less than 12 months is a challenge for any business but imagine major renovations of ten properties spread across a country and a complete rebrand. Read more.
Rebecca

Rebecca Mayston

Marketing Manager
Haka House Hostels

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17:10 - 17:30

How to automate customer support with AI

During this session you’ll learn about real-time responses, handling guest queries, and building up a reusable knowledge base. You’ll gain an understanding of how AI can integrate with your existing systems to provide instant.Read more.

Jason

Jason Noronha

Co-founder
D3x

Thursday, 26 Septemer 2024

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10:10 - 10:30

How to create lasting impact with sustainable travel

World Challenge believes that the impact of travel continues long beyond the homebound flight. Through pre-departure and on-trip learning, World Challenge equips young travellers with education and awareness around sustainability and ethics associated to their travel experiences. Read more.

Liz Tuck

Head of Product & Sustainability
World Challenge

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12:20 - 12:40

How to engage a young audience with guided visits

Thanks to his teaching background, and unique approach to interacting with teenagers, Javier García Colomo, founder of Cooltourspain, discovered the best ways to catch students’ interest while leading street art tours in Madrid and Barcelona.Read more.
Javier Garcia Colomo

Javier García Colomo

Founder and CEO
Cooltourspain

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12:40 - 13:00

How to increase RevPAR with new sleep technology

With an average revenue per available bed (RevPAB) that is nearly 80% higher than a dorm bed and 50% of a double room, DreamBoks consistently helps clients to achieve substantial profit increases.Read more.

Martin Holm Mortensen

Martin Holm Mortensen

CEO
Copenhagen Downtown Hostel

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15:30 - 15:50

How to maximise the value of influencer partnerships

Travel blogger and content creator, Absolutely Lucy, shares insight into the world of content creation, with tips and advice for how you can gain the most from influencer partnerships for your travel company.Read more.

Absolutely Lucy

Travel Blogger

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15:50 - 16:10

How to use WhatsApp, iMessage and WeChat for personalised campaigns to travellers

Discover the best way to harness personalisation and AI to reach your audience. Read more.
Chris Townsend

Chris Townsend

Founder
What Media

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16:10 - 16:30

How to sell working holidays in Japan and South Korea

Japan and South Korea offer Working Holiday Visas to many nationalities. Due to the increasing worldwide popularity of Japanese and Korean pop culture among Gen Z, these two East Asian countries are trending destinations for Working Holidays. However, for many international sales agents, understanding these destinations and how to approach the target group remains relatively new territory.Read more.
Chris Engler

Chris Engler

Managing Director
World Unite!

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16:50 - 17:10

How to integrate climate concerns into promoting international work and travel

A recent study of Canadian youth found that climate change is a significant concern, which has impacted their overall mental health and potentially have them rethinking their travel plans.Read more.
Liz Hong Farrell IEC

Liz Hong-Farrell

Assistant Director, Stakeholder Engagement and Promotion,
International Experience Canada

Friday, 27 Septemer 2024

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09:20 - 09:40

How to leverage technology to enhance J-1 Program compliance

Application management systems are designed to facilitate and streamline your communication with exchange visitors, hosts, and agents, but can they help you stay on top of the regulatory compliance throughout the life of the program? Read more.

Christina Hamilton Gennady Babankov
Christina Hamilton
Program Director and Responsible Officer
J-1 Visa Exchanges, Inc
Gennady Babankov
Director of Strategic Partnerships
J-1 Visa Exchanges, Inc.
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10:00 - 10:20

How to survive the US tax filing season – Nonresident edition!

This practical session will outline how to prepare your nonresident participants for their tax responsibilities in the USA. Read more.
Ryan Ludden

Ryan Ludden

Associate Vice President
Sprintax

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15:00 - 15:20

How to establish and grow a successful cultural exchange alumni association

In this session, you will learn practical steps to establish and grow a successful cultural exchange alumni association and understand why such networks are important. Read more.
Fazil Mammadov

Fazil Mammadov

Deputy General Manager
StudyZONE International

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15:40 - 16:00

How to navigate international au pair regulations

In this workshop Patricia Brunner of IAPA, the International Au Pair Association, will delve into the diverse regulatory landscapes governing au pair programmes across the globe. Read more.

Patricia Brunner

Patricia Brunner

Managing Director
IAPA International Au Pair Association