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Starting with the WHY as the core of your brand, you can unlock value in how you nurture existing customers and attract new customers and members to your network. Focusing on your product, operations and marketing, your brand voice and CSR values bind these business pillars together. This workshop will present some examples of how World Nomads works with its affiliates, partners and customers to create programmes and campaigns that not only embody our WHY, but also leave a positive footprint. Attendees will learn practical tips on how to take their own WHY to the next level.