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Educational travel: Marketing challenges in emerging markets 

Speaker: Siddharth Suri, Explorars
Wednesday, 23 September | 16:40 – 17:00

If you are planning to enter or exit emerging markets or if you are operating in emerging markets then you must be asking yourself:

  • “What should I be doing to market to students and youth in the youngest and fastest growing emerging markets?
  • How do I create a need where travel is perceived as “good to have” rather than a need to have?
  • How do I decide the product portfolio and how do I overcome the price-value barrier?”

This workshop will look at sharing certain key insights on the educational travel industry and challenges related with key stakeholders like educational institutions, parents and students. It will also provide insight on some innovative ways of marketing in emerging markets.