Denis Smorchkov is a Director General of TravelWorks, a company that’s locally presented in Russia and Kazakhstan and recruits online in each and every CIS country.

With the experience of more than 16 years in Youth Travel industry, Denis takes responsibility for analysing the life of this market considering the outbreak of his own company. Russia and CIS might cover enormous territory, but this region’s strengths and weaknesses vary from year to year, so Denis and his team got used to adapting to constantly changing environment.

Having witnessed the devastating impact of all the many political, economic and social issues (“Brexit”, the US elections, currency fluctuations, global threat of terrorism), Denis realised that the most efficient way to get to the audience is to monitor their desires and needs and educate about today’s opportunities in terms of international career and education.

Personal engagement in managing the recruitment team helps Denis keep himself informed on new market trends in Russian-speaking countries and know how to influence the behaviour and choices of Russian students as well as their parents. His direct involvement in promotion of company’s products in the CIS region gives him a good perspective on how the market is going to develop in the near future and any tendencies overseas partners should take into account, when dealing with Russian-speaking youth.