International Experience Canada: shifting marketing messaging to keep Canadian youth informed and engaged
WYSTC 2020 Online headline sponsor International Experience Canada (IEC), part of the Government of Canada, manages youth mobility agreements with over 30 countries and foreign territories, that make it easier for young people to get a work permit and travel...
Travel and the change-maker generation
Known as the “woke” generation, Generation Z is making waves in highlighting social injustice using social media. With 90% of Gen Z unhappy with the state of the world, this comes as no surprise. At WYSTC 2020 Online, YouthSight shared insights into...
Optimising ticket sales and the guest experience at museums and attractions
The Van Gogh Museum is at the forefront of optimising ticket sales while providing an outstanding experience for its guests. Myriam Bruinje, Head of Ticketing, took to the virtual stage during the second day of WYSTC 2020 Online to discuss the...
US Exchange Program update 2020
The cultural exchange sector has tackled a multitude of challenges, with the outbreak of COVID-19 halting US Exchange Programs followed by the Proclamation suspending the issue of certain J-1 Visas. The upcoming election provides cautious optimism...
STR: Looking to China as a benchmark for European hostel/ hotel performance
During the first day of WYSTC 2020 Online, we heard from Kelsey Fenerty, Research Analyst at STR for an update on European hostel and hotel performance over the last few months. Kelsey highlighted that 67% of youth travellers are less interested in...
The importance of inclusivity in youth travel
More than 50% of Gen Z identify as something other than straight. Gaining an understanding of the diverse guests who stay in your hostels, go on your tours, travel with your companies etc is essential to providing excellent guest service. Cue Ed Salvato...
China’s youth travellers post-COVID-19
Sienna Parulis-Cook, brings us up to speed on the youth travel market in China, their habits and the future of Super Apps.
Episode 4 – Michael Weiss, bitemojo
Passionate foodie entrepreneur Michael Weiss discusses the unique characteristics of independent cultural discovery through culinary experiences in this very personal episode of the WYSTC 2019 podcast series.
Youth mobility around the globe; where is it now and what does the future hold?
‘Generation Z’s interests in travelling strongly benefits their career,’ Mark Overmann, InterExchange, opened the floor on Friday of WYSTC 2019 to discuss the current state of youth mobility from all areas of the globe including, Australia, Latin America, United...
Empowering women in Sri Lanka through Tourism
10% of the population in Sri Lanka follows the Muslim faith. Many women of this faith live in rural areas, restricting their opportunities for work and progression and society’s attitudes towards various types of employment in this part of the world can also be an...
How backpacking your way around the world leads to changing the future of mobile travel
Many services in travel have not changed the way they provide their service to customers for over 20 years, asking consumers for the same information to book their trip, not recognising that the customer journey begins before they hit the landing page of the...
Safety; Who ensures it for the youth travel market?
Youth travellers are seeking to experience new cultures, customs and opportunities to live like a local, however this pursuit comes with its own risks. How do providers and we as an industry achieve quality through a sensible balance of risk mitigation, certification...
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