Tapping into Gen Z

Tapping into Gen Z

During WYSTC 2019, marketing professionals Anna Fawcett, Global Head of Marketing at Topdeck Travel, and Jason Rieff, Chief Marketing Officer at Generator, gave us an insight into Gen Z travellers and the expectations that this generation have when it comes to...
Empowering women in Sri Lanka through Tourism

Empowering women in Sri Lanka through Tourism

10% of the population in Sri Lanka follows the Muslim faith. Many women of this faith live in rural areas, restricting their opportunities for work and progression and society’s attitudes towards various types of employment in this part of the world can also be an...
Safety; Who ensures it for the youth travel market?

Safety; Who ensures it for the youth travel market?

Youth travellers are seeking to experience new cultures, customs and opportunities to live like a local, however this pursuit comes with its own risks. How do providers and we as an industry achieve quality through a sensible balance of risk mitigation, certification...