Edinburgh is being recognised as the ‘most attractive’ city in the UK to live and work.

“Scotland’s capital is thriving with business start-ups and more world-class international brands investing in the city than ever before, which is a testament to our success,” said John Donnelly, Chief Executive, Marketing Edinburgh.

“The city is bursting with opportunity and this ranking will ensure more people know Edinburgh is the ideal destination for their business to flourish. We’re excited to see the city’s profile grow globally in the coming years.”

The 2018 World Youth and Student Travel Conference (WYSTC) is being held in Edinburgh 18-21 September. WYSTC is the leading trade event for the global youth, student and educational travel industry. More than 600 delegates from around the world gather in a new city each year to trade, network and take part in seminars and workshops.

“At Marketing Edinburgh our core objective is to showcase the city as an inspiring place to live, work, visit, invest and study so it’s extremely encouraging to be recognized as the most attractive city in the UK, in merit of those particular areas,” said Donnelly.

The early bird discounted rate for 2018 WYSTC will be made available soon and those interested in attending are encouraged to pre-register to receive the latest event updates.