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Tracking cross-channel marketing efforts

Thursday, 22 September | 10:20-10:40

Nikki Powers

Vice President of Communications, GoAbroad.com

It’s easy to feel like measuring ROI across marketing channels is like searching for a unicorn. With the right tools and some advanced planning, you can get a better understanding of which efforts are paying off and which you should cut. Join Nikki Powers of GoAbroad.com for tips and best practice examples in tracking cross-channel marketing.