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The value of international students

Wednesday, 21 September | 14:40-15:00

Dan Baker

Head of UK Marketing & Business Development, StudentUniverse

International students command the greatest spending power in the student market. In the UK, international students spend 116% more than a British student (on average)​. They are an entirely unique segment worth getting to know. Are international students excited about your brand?

This session will focus on how to proactively adapt your marketing strategy to better reach and engage this coveted niche market, specifically:

  • Understand the unique requirements international students have and how your brand can fulfill them​
  • Discover industry leading marketing techniques to reach this coveted, but underserved segment
  • Explore the commercial value and global recognition international students can provide for your brand.