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Re-engaging audiences and increasing global reach using social content: The case of Warner Bros. Studio Tour London – The Making of Harry Potter

Wednesday, 21 September | 17:10 – 17:30

John Bridge

Business Development Manager, Warner Bros. Studio Tour London

Opened in March 2012, the Warner Bros. Studio Tour London – The Making of Harry Potter, gives visitors the chance to explore behind-the-scenes secrets of the Harry Potter film series. While visitors literally step on to the authentic sets, Warner Bros. has done more to engage global audiences through innovative social media tools and techniques – and continues to do so.

Join John Bridge, Business Development Manager at Warner Bros. Studio Tour London, as he discusses how Warner Bros. has successfully used tools such as Facebook Live and a series of 360-degree videos to showcase the Making of Harry Potter Studio Tour London via social media and press in order to engage existing and new audiences. He’ll also offer a glimpse at what the Tour’s future social strategy looks like.