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Middle class kingdom: Growth and trends for internships, au pair and youth travel inbound to China

Thursday, 22 September | 17:00 – 17:20

Ben Lemmon

International Sales and Marketing Manager, ImmerQi

The emergence of China’s middle class is well documented and it is estimated that over 50% of urban dwellers are in the middle class – over 300 million people. New spending habits are changing consumer behaviour and in turn creating new opportunities for inbound travel to China.

This workshop will outline how rising education standards, the competitive job market for graduates, and Chinese thirst for overseas travel is creating more opportunities for inbound youth travel thanks to an increasing need for English language learning, a new wave of young entrepreneurs and start-ups, and increasing demand for foreign brands in China.