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Festivals and youth tourism

Wednesday, 21 September | 14:00-14:20

Greg Richards

WYSE Travel Confederation

Festivals have been a major growth area in tourism in recent years as destinations around the world stage new and unique multi-day events showcasing musical acts, fine arts and other cultural activities in order to attract visitors and generate spending. Professor Greg Richards will discuss the Millennial as festivalgoer and the social and economic impact that festivals have on local communities.