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What to expect for user-generated content in 2017

Thursday, 22 September

11:30 – 12:50

Gaël Chartrand, Regional Marketing Manager, Hostelling International – Canada
Nikki Powers, Vice President of Communications, GoAbroad.com
Brendan Roberts, Head of Business Development, TourRadar.com



Word-of-mouth is still one of the most trusted forms of advertising and given that photos and videos are now being shared in copious amounts what can and should you be doing to take advantage of user-generated content?

Panellists will share examples of how businesses have utilised C2C dialogue to achieve brand, product and quality awareness and discuss where trends in user-generated content have been, where they think user-generated content strategies are headed in 2017 and offer suggestions about how you can prepare.