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Travel decisions in the multi-screen world: Tips for attracting millennials online

Thursday, 22 September

14:00-14:45

Speaker: Petar Rimac, Expedia

Millennials have changed the way we travel through their avid use of technology and social media. Local interaction and emotional experiences are opportunities that Millennials look for in travel, but many players in the travel industry have yet to re-think how to address these changes in terms of business. If Millennials are expected to represent 50% of all travellers by 2025, what are the most important changes that your business should be making in order to attract- and continuing attracting- this segment of travellers?

Join Petar Rimac of Expedia as he discusses search and booking behaviours in a multi-screen world and offers practical tips on how to develop an online marketing strategy that speaks to the experience-seeking Millennial traveller.