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Moderator: Liam Doyle, Managing Director, Clink Hostels
Having made a strong commitment to mobile over the last two years, StudentUniverse is now reaping the rewards with tens of thousands of students across the world booking travel via mobile devices.
An impressive 300% increase in mobile bookings was driven by a marketing strategy designed to provide a mobile-first service for users who wanted to book on mobile.
Dan Baker will share the StudentUniverse experience of going mobile-first during this session and discuss what you need to know about how students search and book travel on the go, including:
He will also suggest strategies on how to reach young people via mobile using best practices that provide a seamless omni-channel experience, such as: