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Speaker: Dori Stein, CEO, Fornova
Moderator: Gal Mor, Abraham Hostels and Tours
Customer acquisition costs are increasing while pricing is a key issue for customers. Furthermore, rate parity and relationships with OTAs are important matters for hotels and hostels. Overall the landscape is changing for accommodation providers and their customers; meta-search is on the rise and Airbnb is affecting the market. What’s an accommodation provider to do?
During this session Dori Stein will review the current ecosystem of online booking and discuss how important pricing is as a decision-making factor and how accommodation providers can regain their visibility and control their rates. He will draw on examples of best practice from the airline and hotel industries to help property owners and managers to take their direct marketing to the next level.