New Tourism Australia MD considers backpacker market essential to strategy
Newly appointed Tourism Australia managing director Andrew McEvoy has labelled the backpacker market “essential” to its strategy with the working holiday visa program a key contributor.
Speaking to Thumbrella last week, McEvoy said backpackers are essential to tourism in Australia as they turn into travellers of the future.
“It introduces first time travellers to our country and nine times out of ten they become massive advocates, they grow up and become great professionals and then older independents and they hopefully come back and see us again. So they’re essential,” he said.
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We hope the same in Italy:)
It’s also Australia’s reciprocal arrangements with some countries, allowing them to work while on holiday here that is adding to the booming backpacking travelers’ industry.