Click HERE to see the list of seminars that took place at WYSTC 2009 in Manchester.

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Innovation in focus @ WYSTC 2009

At the 2009 event, WYSTC targeted innovation as its conference theme. Seminars, speakers and key stakeholders from in and outside the industry demonstrated how the most innovative and effective tactics could help you thrive in today's turbulent times.

 

Videos and selected PDF presentations are available below from last year's 2009 seminar programme for select sessions.  Please note the video or PDF icon next to the seminar listing, when applicable.

 

 

 

 

Fast Forward 2010: Innovating
for Tomorrow’s Opportunities

Starts: 15.00 Tuesday, 22 September 2009
The Palace Hotel

SEE VIDEO

 

WYSE Travel Confederation will open WYSTC 2009 with a call for the industry to put innovation at the heart of business in 2010 and beyond.A distinguished panel of business experts from our community of leading youth, student and educational travel organisations is joined by renowned futurist and sector trend watcher, Rohit Talwar in a look at the challenges and opportunities facing tomorrow’s industry.

 

 

Participating Panel:
Santuza Bicalho, Managing Director, STB Brazil
Mikael Hansson, CEO, Hostelling International
Mark Harris, President and CEO, ELS Language Centres
Peter Liney, CEO, STA Travel Group
Steve Trooboff, President & CEO, CIEE
Rohit Talwar, Chief Executive, Fast Future - moderator

 

2009 Keynote Address - Lee Crockett

SEE VIDEO

Creating Extraordinary Experiences
SEE VIDEO

 

Speakers:
Alex Poots, Festival Director, Manchester International Festival
Steve Smith, Founder, Ear to the Ground

Steve Lowy, Founder, umi Hotels - moderator

 

What is it that creates memorable experiences and how do these enhance our understanding of a destination and build the identity of a city region?   Leading cultural programmer Alex Poots and Steve Smith, brand experience specialist, have helped keep Manchester right at the heart of global youth culture, through cutting edge collaborations, combining old and new, art and commerce.  In this session
discover how they' have developed innovative partnerships and savvy collaborations keep the experience of a place dynamic, directional and entertaining to young people - and how you can apply these processes to your business.

 

Web and Mobile Technology
SEE VIDEO

 

Speaker:
Lee Crockett, Info Savvy Group

Open your eyes - change is happening now. Dynamic, exponential, undeniable change. Change in the way we live, the way we learn, and the way we perceive our world. What is the effect of digital bombardment and constant exposure to digital media on young people and what strategies can we use to appeal to the learning preferences and communication needs of a digital generation. Technology is moving forward at an astonishing rate, overwhelming masses of information are available in the blink of an eye, and many of us are unable to comprehend where it all may lead. But the ones who can, hold the key to both understanding our present and shaping our future. They are the ones who are living on the future edge.

Responsible Travel
Making a Big Impact on Your Business Through Low Impact Travel
SEE VIDEO

 

Speakers:

Lelei LeLaulu, Global Development Entrepreneur

John Warner, Managing Director, Gap Adventures EMEA

Katharina Behrendt, Product Development, Atmosfair

 

Young travellers as a rule, travel responsibly. They interact more with local peoples, spend more directly within the local community and have less impact on their surrounding and environment.  Because of this, the youth sector is uniquely positioned to take the lead in driving responsible and sustainable travel.

 

So why then do organisations that provide these experiences hesitate in adapting a responsible travel business model or making it central to their CSR? Most believe it to be too costly and complicated to implement. Innovative providers know otherwise.

 

Join LeLei LeLaulu, John Warner and Katharina Behrendts in a look at the opportunities responsible travel opens up for your organisation. Through real examples and case studies, you will discover how your business can put this ethos practically at the heart of your business operations. You’ll learn what kinds of renewable and efficient energy projects in developing markets are being identified and supported by non-profits, and how companies can make offsetting schemes an integral part of your own CSR efforts.

Discover why responsible is not just a good idea for the world but a great idea for your business too.

Making Currency Work for You

Speaker:
Ben Moss, Barclays Capital’s Risk Solutions Group

View the presentaion slides

Ben Moss from Barclays Capital’s Risk Solutions Group will help you discover how to maximise profit and minimise risk in today’s global economy by taking advantage of foreign exchange and interest rate hedging. Gain a keener understanding of international currency management as a tool for generating additional revenue.

Crisis Management: Preparing for Today’s and Tomorrow’s Risks

Speaker:
Colin McGregor, Managing Director, tranquilico.com

View the presentaion slides (videos not embeded to reduce size)

This high impact seminar will show delegates the importance of crisis management planning and the need for an effective crisis response. How your organization effectively deals with a single unpredictable event can have long and ever-lasting influence on your business.  With case studies, good practice guidance and plenty of tips and hints it’s a session not to be missed.

UK & US Policy and Trends on International Exchanges for the Future

Speakers:
Stanley Colvin, USA Deputy Assistant Secretary of State for Private Sector Exchange

Nigel Farminer, Deputy Director Immigration Policy, UK Border Agency

Michael McCarry, Executive Director, Alliance for International Educational and Cultural Exchange

View the presentaion slides (Nigel Faminer)

The U.S. and U.K. remain among the world’s most popular exchange and student travel destinations.  The arrival of the Obama Administration has brought buoyant language about international engagement and student exchange, at a time when the U.S. government is increasingly focused on regulatory compliance.  The U.K. has recently completed the roll-out of the new Points Based System for immigration which provides a more clear and transparent framework for the admission of migrants to the U.K. for work and study.

 

In a session designed to illuminate both policy thinking and regulatory practice, senior officials from the U.S. and the U.K. will provide snapshots of their governments’ current approaches to exchanges, and also discuss likely future trends.

 

The U.S. will be represented by Stanley Colvin, Deputy Assistant Secretary of State for Private Sector Exchanges.  Mr. Colvin has charge of the State Department’s regulatory and compliance oversight of exchanges.

 

From the U.K., Nigel Farminer, Deputy Director of Immigration Policy at the U.K. Border Agency.  Mr. Farminer heads up the Temporary Migration Team and is responsible for the development of policy linked to the Points Based System, as well as visitor routes to the UK. 

 

The session will be moderated by Michael McCarry of the Alliance for International Educational and Cultural Exchange, a leading nongovernmental player on U.S. exchange policy. 

Broad Business Indices for Survival and Success
SEE VIDEO

 

Speaker:
Gary Jackson, Senior Partner, ABG

 

All businesses need cash to survive, but how do you manage it and what do you do if you need additional funds in order to put your long term business objectives into place.

 

Gary Jackson from ABG (Arram Berlyn Gardner) will help you determine how strong your organisation’s financial structure truly is. He’ll highlight what KPI’s you need to be paying attention to diagnose your company's financial health and the types of tools and planning you need to develop your business’ prosperity.

 

A good business knows what is needed to break even, knows what each sale above this point means to their bottom line and when they will need to introduce more recourses. Gary Jackson will talk you through the “why and when” to take these steps, providing you with indispensable tips to take away and apply to your own business.

Co-Creation
SEE VIDEO

 

Speakers:

Jason Fulton, Former Consumer Trend Manager EMEA at NIKE

Steve Lee, Senior Service Designer, Prospect

View the presentaion slides (Steve Lee)

Co creation is nothing new. Customers have been engaging with the manufacturers for years: individualising their purchases, or as it used to be called, customising the product to make it their own.

 

Social media has taken this interaction a step further by making it now possible for consumers to play a role in shaping the actual product marketing.  Today, consumers are co-creating the selling or branding of a product.  Viral campaigns help to spread the word and encourage the sharing of co-created experiences and/or motivate the user to create new ones. 

Steve Lee, a senior service designer with Prospect, will demonstrate how co-creation campaigns are used to strengthen and build consumer brands as well as public sector projects.  He’ll show you how well crafted multimedia campaigns and co created projects not only help improve your company’s brand but your customers' lives as well.

 

Technology, Diplomacy and Medicine: Working with Insurers for Youth Safety

Speakers:

Dr Joseph W. Babicki
Alice Draper, Foreign & Commonwealth Office

John Flemming, Director, Compass Benefits Group

Rob Malcolm, Vice President,Carrier Relations – mBlox inc.

View the presentaion slides (Alice Draper)

When a young traveler finds him or herself in trouble overseas, we expect insurers, hospitals, local authorities and embassies to respond thoroughly and efficiently.  We know however, that this is not always the case.

 

How can we innovate to keep young people safe overseas? What can de done, and what is being done to improve youth safety overseas and how can unhappy (and expensive) incidents be avoided?

 

Join global experts from the worlds of Technology, Diplomacy and Medicine in discussing the implications and solutions for improving inter-agency communication and in turn, young people’s travel.

 

Discover how the diplomatic community works with insurers to improve responses to both catastrophic and everyday contingencies as well as how mobile digital technology is being used to improve youth safety.

UK and US Government Update on Visa Regulations for International Education and Work Abroad Programmes

Speakers:
Nigel Farminer, Deputy Director Immigration Policy, UK Border Agency
Sharon Snyder, USA Homeland Security
Callum Kennedy, Executive Director, BUNAC (session moderator)

View the presentaion slides (Sharon Snyder)

Government policies on youth mobility are translated into practice through a series of carefully constructed regulations and compliance requirements. How will the Tier 4 regulations in the new UK Point System, and the new Sevis II Regulations and Compliance for Work Abroad Placements in the US, impact your business.

Nigel Farminer, Deputy Director Immigration Policy at UKBA , and Sharon Snyder, Chief of Student and Immigration Policy at the US Student and Exchange Visitor Program walk us through these new regulatory mazes and help us understand their impact.

 

Global Directions in Language Travel
SEE VIDEO

 

Designing Desirable Destinations

Speakers:
Peter Saville, International Designer

Frances Linzee Gordon, Travel Journalist (session moderator)

 

Why does a city need a "Creative Director" ?  How you "design" a desirable destination ?
What elements of design, culture, education combine to give a city region its unique identity? What are the unique skills and qualities that the designer brings to the experience of the city?   What is Manchester planning next ? ’World renowned designer Peter Saville  talks about his pivotal role as Manchester’s Creative Director to Frances Linzee Gordon, travel author.

Innovative Marketing Strategies - Best Job in the World Campaign
SEE VIDEO

 

Speakers:
Jane Nicholson, Tourism Queensland Regional Director UK
Deborah Fitzgerald, WYSE Travel Confederation

 

Developing a Global Business Metrics Study for the Hostel Industry

Speakers:
Eric van Dijk, Managing Director, Generator Hostels

Mikael Hansson, CEO, Hostelling International
Jackie Gilbert, Accor

David Jones, Director General, WYSE Travel Confederation - moderator   

 

Volunteer Workshop: Best Practices for Tomorrow's Market

Facilitator:
Elizabeth O’Neill, Executive Vice President, CIEE Work Exchange Programs

 

After a year of economic uncertainty, volunteer experience programmes are one of the few sectors that have experienced significant growth. How can the WYSE Work Abroad community help to ensure the sector flourishes, while maintaining high standards?

 

Workshop participants will be asked to address one of four questions: 1) what constitutes a ‘worthy’ volunteer programme; 2) how you ensure the participants and local communities are safe; 3) how you choose a ‘good’ partner; and 4) what constitutes ‘adequate’ volunteer programme preparation.

 

After discussion, each table will report their feedback to the larger group. Outcomes from this session will be incorporated into the volunteer section of WYSE Work Abroad’s Best Practices for Work Abroad Programmes, and circulated to workshop participants.

 

Media Training for the Work Abroad Industry

Speakers:
Richard Lyddon, Journalist, Media Expert
David Niven, Managing Director, David Niven Associates

View the presentaion slides (Richard Lyddon)

Media consultant David Niven is back after his highly rated and extremely successful seminar conducted at last year's WYSTC. Award winning TV reporter Richard Lyydon will join David in taking a fresh look at managing the media in the digital age. In this session, you will learn how to deal with a crisis "live on air," and how to identify the right person in your organisation to establish a single, unified voice of integrity before a crisis even happens. Importantly, you will discover the key difference between secrecy and privacy.

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